The Application Of Dawenkou Painted Pottery Pattern In The Design Of "Original Chocolate" VI

Nowadays, people on the basis of paying attention to the material life, began to turn their attention to the diversification and individualized cultural life, with artistic characteristics of things began to concern and attention by people. And the Neolithic pottery pattern is the beginning of the art of Chinese art history. One of the Dawenkou pottery patterns’ changing form and vivid fun not only meet the modern aesthetic beauty of the formal trend but also have their own unique national cultural connotation, which other potteries cannot match in the same age. So I try to combine this national character of the pottery patterns art with modern Ⅵ design to rich modern Ⅵ design language,so that corporate brand culture with national character would stand out in many brands.The theme of this paper is the application research of the Dawenkou pottery patterns in the"Original Chocolate" Ⅵ design. First of all, starting from the development of the Dawenkou pottery patterns, analyze and summarize the artistic features of the painted pottery patterns. And then based on the development trend of modern Ⅵ design, find the Dawenkou pottery patterns and modern Ⅵ design of the fit point. Last, combine with the practice case "Original Chocolate"Ⅵ design to explore the Dawenkou pottery patterns in the modern Ⅵ design applications.The main contents of this paper is divided into following parts:First of all, the introduction mainly describes the value of the Dawenkou pottery patterns used in modern Ⅵ design. System introduced the research background, research purpose and significance of this paper, the research status quo at home and abroad, the research method and the innovation, and makes the foundation for the subsequent writing.Chapter Ⅰ: The overview of the Dawenkou pottery patterns. Make a brief overview of the Dawenkou pottery shapes, patterns, production process and artistic style, and a brief overview of the analysis of the evolution of the Dawenkou pottery patterns to lay the foundation for the in-depth analysis and research on the artistic features of the Dawenkou pottery patterns.Chapter Ⅱ: The artistic features of the Dawenkou pottery patterns. From the figure composition, expressive mode,aesthetic characteristics, make the system analysis of the Dawenkou pottery patterns art characteristics. For the application research of the Dawenkou pottery patterns in the "Original Chocolate" Ⅵ design,laid the foundation,provides the material.Chapter Ⅲ: The application research of the Dawenkou pottery patterns in the "Original Chocolate" Ⅵ design. By analyzing the abstraction of modern Ⅵ design trends, and contact the study of the artistic features of the Dawenkou pottery patterns, find the Dawenkou pottery patterns and modern Ⅵ design’s meeting point, make the Dawenkou pottery patterns re-design,and apply to the "Original Chocolate" Ⅵ design. Trying to design a brand that is in line with the world’s aesthetic needs, but also has the Chinese national personality.Chapter Ⅳ: The thinking of the Dawenkou pottery patterns used in the "Original Chocolate" Ⅵ design. Based on the above research and application, respectively, from the original thinking and modern design concepts, traditional cultural connotation and fashion demand, local culture and international consciousness of the three aspects,the author summarizes the thinking generated.In summary, this paper hopes to summarize and analyze the Dawenkou pottery patterns’development and artistic characteristics, combined with the practical case "Original Chocolate"Ⅵ design, to explore the application of the Dawenkou pottery patterns in modern Ⅵ design.Thus inheriting and carrying forward the artistic features of the Dawenkou pottery patterns,reflect the modern Ⅵ design of the "Chinese", so that the Chinese brand image in the international community has a strong recognition and consumer influence.