Research On The Audience Characteristics And Acceptance Behavior Of Domestic Youth Campus Movies (2011-2015)

Compared with the youth campus films in the United States,Japan,Thailand and other countries,the development of domestic youth campus movies seems to be still far from satisfactory,and has not formed its own style.The development of the domestic youth campus films has not been improved until the new century,especially this film released in 2011— "You are the apple of my eye”(directed by Giddens Ko),set off a craze for the whole people to pursue the youth,and then,this film—" So Young”(directed by Vickiin,released in 2013),caused a small climax of the development of domestic youth campus movies.Based on the above understanding,to study the domestic youth campus film between 2011 and 2015 has theoretical and practical significance.And film as an art form,the acceptance of the audience is the final completion of the art.Therefore,in the perspective of domestic youth campus movies audience,the author research the characteristics of the audience and the acceptance behavior during this period,and the author further expounds the causes of the popularity of the domestic youth campus films in this period.Finally,based on the above analysis,the author also summarize the successes and the deficiencies of the domestic youth campus movies,so that it can help me to provide feasible suggestions for the further development of the domestic youth campus films.