8210 Mineral Water Brand Visual Design Research

According to the data,there are about 1,200 mineral water companies in our country,and the market is competitive.8210 mineral water belongs to Beijing Guang Run Yuan trade co.,LTD.,which is an innovative brand in the high-end mineral water industry in China.8210 mineral water in the process of enterprise development,also met the bottleneck,as enterprises in the "self" vague and lack of long-term planning,blindly expand product line,brand visual image is not unified,lack of product packaging design aesthetic and unable to highlight the product advantages,etc.,this a series of problems are in the market the brand competition at a disadvantage.In order to get rid of this kind of situation,this article from the perspective of brand visual design to redesign of 8210 mineral water brand,and combining with the characteristics of enterprise itself to reshape the corporate brand visual image,strengthen the competitive power of the brand image,with the help of brand market advantages to occupy the market.This paper first on the investigation of current situation of China's mineral water industry brand,classification of main competitors brand image features,by analyzing consumer behavior survey,summarizes the overall situation of mineral water market,8210 mineral water brand positioning and image of the shape and design basis.Secondly,based on the 8210 mineral water brand visual image design present situation analysis,combining with the characteristics of enterprise itself and sort out the problems existing in the enterprise in the brand image creation process.Finally through the induction of the above problems,the product market and brand repositioning,through a new,full of brand visual image to show the enterprise products,reshape the corporate image,to occupy the market to lay the foundation for the enterprise.This article through to 8210 mineral water brand visual image of the redesigned,restore the brand image,so as to create a new market brand,hoping to arouse the people to the attention of domestic local small and medium-sized enterprise brand development;Homogeneity problem at the same time discussed in today's brand is becoming more and more highlights the era background,the designer should be how to use the concept of brand visual image design to enhance market competitiveness,and create a strong brand and enhance the influence of the domestic brand in the international market.