Drug Label Specification Design Research

The drug brochure is a bridge link with its users,and is a carrier of all elements,including laws and regulations,text,pattern,paper,layout and so on.An effective manual is a symbol of national medical progress and a national art design.Based on the information design,standardized design and normative design theory,this paper analyzes the current design status and existing problems of the domestic drug specification by combining the cases of a large number of drug samples and the questionnaire of consumers and doctors.It aims to adopt the template specification,font specification,information norms,material norms,trying to reform the existing drug specification design,so as to reduce the invalid information accumulation and meaningless spread symbols,being patient-based,and establish a scientific and rational mode of transmission between the people and paper media information.The structure of this article is divided into four parts.The first part is the introduction.The second part is the theoretical basis of this article and its applicability overview.the third part is the status of drug description analysis.Through the analysis of the status of domestic and foreign drug brochures and domestic consumers and doctors of the two groups,it aims to identify and cite the current many problems in domestic drug manuals.The fourth part is the improved measures to design of commonly used drugs,through the previous part of many problems in the domestic drug brochures to design improve paper and standard,trying to explore both inside and outside the domestic non-prescription drug manual reform methods.The last part is the conclusion and the prospect part.This paper attempts to explore the essential characteristics and laws of many problems of China's non-prescription drug specification.Studying and improving current manuals from the perspective of modern graphic design analysis,we hope to make a further discussion and elaborate with the brochure design counterparts.