Gender Analysis Of Web Tugging Videos

In recent years, with the vigorous development of ACG(the general term of the Animation, Comic, Game) industry, the word "Tucao" had been spread widely, although it appears the time is not long, but soon become fashion on the network life. It also began to be anime fans outside of the people and the mass media widely used, its meaning has become more rich, has the joke, criticize, complain and view of meaning, so it became an important kind of network culture phenomenon. On this basis, the rise of a kind of original video on the network, it takes a ridicule style words to comment the film and television plays which are mostly commercial and vulgar, or to review the public social hot topic and wonderful news, that is, the Network tucao video. Both entertainment and critical of Network tucao video is an important reason of its prevalence, it not only express content in an entertaining way, but also dare to break the bondage of normal system and actively compete for the right of speech, which with a free and open,fair and equal spirit to criticize the lack of social morality heart and the moral decline phenomenon, for the social vulnerable groups fight for survival rights. Therefore, to some extent, the Network tucao video has a positive significance to regulate the social order and promote the harmonious development of society.However when the tucao involves gender relations, while claims to be free and equal attitude towards women, homosexuality, fell in love and so on, but does it really maintain the gender group which is in the edge position? Such as when talked about women suffered violation (such as sexual harassment and rape), the reviewer is very sympathetic to women's experience, but always after expressed sympathy with the "girl don't go out alone at night, don't wear sexy, had better put on more" such as speech, seems to the wretchedness of women is entirely caused by their own, why the open-minded reviewers focused on gender issues and always put it into social and ethical issues? Reviewers are cleverly intentional for it? Or unintentional for it? And why reviewers always stand in a humanitarian position to care for the gender edge groups, rather than the position based on gender equality? What kind of gender power relationship is reflected in this? What kind of impact on the audience? Based on the consideration of the above questions, this thesis analyses the program Tangtang Big Laugh Workshop from the perspective of gender.This thesis mainly includes five parts:The first part:introduction. This section mainly discusses the cause of present study, study issues, research status, the study object and methodology, and elaborates related theories and the practice background of present study.The second part:overview of the network tucao video. It discusses the network tucao video on the whole, which mainly includes four aspects:the origin of the word "tucao", the definition of "network tucao video", the classification of network tucao video and gender analysis of network tucao video. Based on the analysis to these aspects, the study of the typical network tucao video--Tangtang Big Laugh Workshop is introduced for the following analysis.The third part:gender analysis of Tangtang Big Laugh Workshop. The study of this part is focused on "Tangtang Big Laugh Workshop", and discussed from three aspects: aesthetic generalization and aesthetic violence of women's body, criticism against social ethical behavior, and the commercial desire narrative. When analyzing Tangtang Big Laugh Workshop, the emphasis is put on how this program describes the object status of women in the society, and how to maintain the rule of the patriarchal system by criticizing the against social ethical behavior.The fourth part:gender analysis of the audience. This part clearly points out the construction of the network tucao video on male audience. When the male audience is empowered, it shows the male-centered patriarchal ideology exerts a subtle influence on the male audience about identification of gender, and the male audience more recognized and accepted in the dominant position of the gender relationship. This control strategy of the mediums has not only promoted the understanding and interpretation of the men themselves, but also indirectly affected the gender roles of the female themselves identity. Because in the patriarchal society, women not only cognitive male power, but also cognitive the object of cognition and function by male power, so to a certain extent, have strengthened the binary opposition between men and women.The last part is the conclusion of present study. This part further emphasizes the network tucao video which highlight the patriarchal and aggravate gender binary opposition model. In addition, this part reflects on the development of network tucao video, and points out its own development limitations in the process of growing commercialization and capitalization.