| With the new media technology’s innovation, with 6 million users of micro channel platform has been developed into a bustling "social circle", traditional media and big companies, even network media are competing to occupy the fertile soil, to seek new development.In recent years, the Intangible Cultural Heritage Inheritance increasingly urgent, non documentary became one of the effective means that non matter cultural heritage. Then how to use micro channel platform, strong communication ability, better dissemination of non documentary is a has both theoretical significance and practical value of the research topic.Firstly, through the questionnaire survey, the basic status of viewing audience, using the We Chat platform for We Chat video, demand of intangible cultural heritage of the documentary, such as hand data, and through the analysis of the creative department interviews, the current statistics of intangible cultural heritage documentary network communication and content, understand the creative situation of the intangible cultural heritage of the documentary and the existing problems, on this basis, the author tries to explore the We Chat platform from the creation of documentary heritage link selection, planning, filming, post production, packaging and other creative skills, trying to find the kind of intangible cultural heritage documentary and the We Chat platform with We Chat "link"--the use of "push", and "circle propagation characteristics culture" and "public platform" and other advantages of the stable audience to convey directional video, to meet the demands of both the communicator and audience. In the course of the study. The independent film made the lacquer ware, the pottery, the Liaocheng acrobatics "three non documentary, the combination of theoretical research and practice.The thesis mainly includes six parts:Introduction explained the research background and the reason, and to "micro platform of non heritage class documentary" the topic of domestic and foreign research present situation, elaborated the research ideas, research purpose and research method.Non documentary overview this chapter mainly introduces the concept and connotation of non documentary, and a more in-depth discussion of the cultural characteristics and value. Make the reader a preliminary understanding of the arts.The third part is the key chapter of this paper, provides a theoretical basis for the next chapter of creation. Firstly, this part expounds the micro channel platform strengths and propagation characteristics, and online and offline combined of questionnaire, to grasp the micro channel video of the audience psychology and viewing behavior; finally carries on the analysis to the questionnaire survey to collect data, comes to the conclusion that the micro letter users platform Xi Huan what type and what non documentary, and micro platform non documentary communication ways and means such as instructive suggestions.The fourth part is the core part of the paper. In the part of data analysis based on, and with the analysis of the contents of the creative staff interviews, existing non documentary, the creation is put forward. In view of these problems, the author closely combined with his own creative practice, in planning, shooting, post editing, packaging and other aspects of the creation of their own views.The fifth part is the prospect of We Chat platform heritage documentary. The end of non documentary is not simply into a platform for the dissemination and the ultimate audience arrival rate is the most important. This part by "a" micro channel platform non documentary successful marketing cases were analyzed and summarized.In the last part, the summary of micro channel platform role in the transmission of intangible cultural heritage, reflection of contemporary documentary film in the transmission of intangible cultural heritage, trying to explore non documentary in the micro channel communication platform for long-term strategy, in order to to the inheritance of the intangible cultural heritage and carry forward to lay the foundation stone of heavy. |
