Fangxing Paper VI Visual Design

This paper is done for the Fangxing paper VI visual design theoretical preparation. VI design as the visual symbol of corporate image and values of visual carrier, the enterprise business philosophy and corporate culture represented by visual, to form a unique enterprise image, its important meaning beyond doubt. Corporate image is the intangible assets related to the corporate image and position in the minds of consumers, as well as the status and goals of competition in the market, good corporate image companies will bring incalculable social and economic benefits. Therefore, as a symbol of corporate personality and identity corporate identity is not only necessary, but also for the development of enterprises is also very important.A good VI design need from the vision, perceptual, rational and cultural concept of multidimensional space design, through the visual form, color from the perceptual and the rational infection on customers, attract customers and win customers. VI visual image design, as well as other visual arts, according to the development of The Times and aesthetic changes constantly adjust themselves, pay attention to reflect its style and personalized modelling language. In gift modelling language diversity at the same time, pay attention to the standardization of language and unity, will have the ductility of motility and plasticity in the design of the VI visual normally with concise and beautiful shape to show. VI design art as connotation, management idea and the cultural spirit of enterprise vivid description, is to establish the awareness, shaping the corporate image of quick and easy way.This thesis mainly USES literature research, qualitative analysis, case study method and case method, the four research methods, on the other side Fangxing paper VI visual image design were analyzed, and discussed how to correctly convey the enterprise idea, adapt to and meet the needs of social development, enhance brand image, make the enterprise internationalization and modernization.This thesis is divided into six chapters: the first chapter introduces the subject source, make a simple overview of the purpose and significance of studying; The second chapter through both at home and abroad scholars' research on the importance of VI design development review,analysis of the current development status of domestic VI design, and VI design for the future development trend in China are discussed; The third chapter discusses the purpose and value of unified visual identity, put forward the hing paper unified enterprise visual image method; The fourth chapter illustrates the hing paper the importance and principles of VI design; Chapter five FangXing paper for the design localization, the research emphasis and difficulties of the enterprise and the research train of thought to do a brief overview; The sixth chapter elaboratessystematically the hing paper the constituent elements of VI design, including basic elements system and application system.