Zhejiang Taoyuan Tourism Product Design And Development Research

The city is the Ming Dynasty Taozhu specifically for the Anti Japanese and the establishment of the evolved defense system of Ming Dynasty under 1000 city,and the walls of the main three gates(including Wengcheng)are well preserved,the city streets are still preserved in the Ming and Qing style of nearly a thousand years.This topic from the ancient city of Tao Zhu,according to the relevant historical elements of the ancient city of series of tourism souvenir development and promotion planning,a variety of specialty classification--part of Taozhu for portability,a part is not portable,to draw up the specialty of slogan and product definition,product series for market share cognitive activity.At the same time,souvenir packaging redesign,and to the development and promotion of souvenir,improve the economy,promote tourism Taozhu Zhejiang traditional culture.According to the investigation of the ancient city of Tao Zhu,the ancient city of Tao Zhu representative tourism products integration analysis,combined with the tourism development prospects of Taozhu,and comparative analysis of "Tao Zhu Sanqi" new propaganda selling point,to give "Tao Zhu Sanqi" myth.According to the development and promotion of tourism products to make the SWOT series analysis and corresponding marketing planning,promotion planning,packaging design,promotional design,the tourism promotion activities in the development of tourism products used in the corresponding taozhu.Activities as well as the promotion of content indirectly promoted the "Tao Zhu Sanqi" series of products.The use of marketing planning,event planning,promotion planning and product re packaging design,the "Tao Zhu Sanqi" out,the tourism products--"Tao Zhu Tao Zhu Sanqi" rich geographical representation,the variety of product quality in talent shows itself.In the packaging design,the stone window motifs within the city of East Zhejiang Taozhu elements extraction and reorganization,and try to use in the packaging design of the specialty of taozhu.On the one hand to adapt to city tourism development policy,on the other hand,the unique geographical characteristics of Taozhu aesthetics application in commodity packaging.I hope that through the design of Taozhu souvenir can provide more ideas to readers.