The Design And Application Of Anshun Miao Batik Pattern Elements In Tourism Products

Miao minority 's batik of Anshun is Chinese famous traditional folk craft because of its unique pattern,color and molding.Meanwhile,Anshun is a featured city which owns abundant travel resources,includes:waterfalls,caves,underground rivers,tunpu culture and karst landform.This paper studies on how to make apply Miao minority's batik to tourist products of Anshun area,and creating innovative styling design for scenic spots in Anshun.By including and analyzing the pattern elements of Miao minority's batik,the paper explores the integration of Miao minority's batik and scenic spots on form and meaning.For using design work into scenic spots ' propaganda and tourist product promotion,this paper combines the batik elements and marketing requirements to create tourist propaganda images for the 22 scenic spots of 4 major scenic regions in Anshun.This design focuses on creating the unique tourist propaganda images of Anshun to promote Anshun's traveling development.At the same time,it also inherits and develops Miao minority's batik of Anshun.