Analyze The Impact Of Unconventional Morphological Structure On The Development Of Clothing Brands

In the 1990 s, the rapid development of economy and the fast changes of era stimulates the diversified demands of consumers today. Under the main trend of pursuiting the individuality and diversity,how to meet the demand of consumer's dress requirements and reflect the value of enterprises and individuals is a serious question for the entire fashion industry. Unconventional garment construction was born in this era of challenge. Since the conventional garment construction has failed to keep pace of times,unconventional construction should be seen as the breakthrough point and put it into practice. It is a feasible method for the fashion industry to achieve the sustainable development.This paper focuses on the unconventional construction,through analyzing the domestic and foreign development situation,I used it in my graduation collection to explain the unconventional construction is a forward-looking choice for fashion industry.