Research On Profit Model Of Commercial Banks Under Internet Finance

With the rapid development of Internet finance in recent years,study on it has become a hot topic in the economic research.Actually,driven by the development of information technology and the improvement of people's living standards,Internet finance will certainly lead the trend of times.On the other hand,subject to the traditional management concept and the pattern of finance division,commercial banks in China have long taken the deposit and lending business as their main service,thus resulting in the main profit contributed by the interest income.Whereas the non-interest income accounts for a small part,which is much lower than that in western countries.This kind of profit model faces many problems.The development of Internet Finance has put a heavy blow on the profit model of commercial banks,making their profit margin get small.So it is necessary and urgent to transform the profit model of commercial banks.This paper is finished in the background that the development of Internet Finance has exerted a huge impact on China's commercial banks' profit model,adopting the method of empirical analysis and based on the value chain theory,combining the status quo of China's commercial banks' profit model with lessons learning from that of foreign representative commercial banks.Meanwhile,the paper puts forward some suggestions for the innovative development of China's commercial banks' profit model.First,improve professionalism and innovate intermediary business which is a key link in the transformation of Chinese commercial banks' profit model.Second,build brand awareness and make the advantageous business.Third,upgrade E-bank platform and optimize the user experience.Fourth,thoroughly understand customers and stick to demand orientation.