Research On The Problem Of G Securities Company's Investment Bank Equity And Its Optimization

Securities industry is an important component of China's financial market system, in which the brokerage investment banking business in various types of business is particularly important for the development of China's enterprises to provide a significant help. After more than thirty years of reform and opening up, China's national wealth has been accumulated to a certain extent, the social capital is increasingly adequate. In this case, primary market equity financing model has gradually become a major capital market financing, but also the focus of the market competition of the major securities companies. G securities company is a strong strength of the securities company, the overall scale of equity financing in the larger, but in some areas there is a certain lack of subdivision. With the aggravation of competition, it is very urgent to develop related business. The full text is divided into six parts to elaborate:The first part introduces the background and significance of this study, as well as the contents of the study and the arrangement of the relevant chapters. This paper describes the research methods and technical path, and points out the shortcomings of the research.The second part is about the concept and theoretical basis of equity investment banking, mainly related to strategic management theory and investment banking, investment bank equity related business overview.The third part is the analysis of the distribution situation of G securities investment bank equity business, first briefly introduces the basic situation of G securities company, followed by the introduction of the specific situation of G securities investment bank equity business, again on the G securities investment bank equity business environment for a detailed analysis.The fourth part of the G securities company equity investment banking business development are analyzed, the IPO package of equity financing market policy changes, IPO output ratio decreased; the customer equity financing business development is insufficient; the new board business chain and lack of effective linkage and equity investment is relatively cautious, and the lack of a market equity business linkage etc.The fifth part is the design optimization of G securities company equity investment banking business development, including G securities company's investment bank equity segment optimization, G securities companies to invest in bank equity class business strategy optimization and transformation, G securities company investment bank internal team personnel optimization.The sixth part is the conclusion and Prospect of the related research.