Research On The Financing Model Of The Internet Television Industry

This paper is researching on the financing model of Internet TV industry,through the related data statistical analysis,to summarize the characteristics of the industry financing model.Internet TV industry is developing rapidly,it has strong demand for money,and the investing and financing activities are also frequent within the industry.The methods used during the research include literature analysis?comparative analysis and case analysis,etc.Firstly,the paper reviews the relevant literature on Internet TV industry financing model,then clears up the current Internet TV industry of our country,analyzes the Internet TV industry development present situation and defines the financing model of the Internet TV industry.Secondly,the paper classifies the financing model of Internet TV industry,with the help of the related data statistics,based on the relevant theory of industry financing on the current financing characteristics of industry are summarized.The financing model of the content and terminal manufacturers is analyzed,and it is compared with the traditional television industry.Finally,through the analysis of the case,the paper checkout the related conclusion.The author hope that this article can verify the related theory and help the Internet TV industry build a scientific financing model.Main point of this article includes the following several aspects: firstly,as one of the new kind industry in the media industry,the Internet TV industry has the general characteristics of the media industry and its unique characteristics,which would be affected by the characteristics of these industries.Second ly,unlike the financing order theory,the current Internet TV industry has strong equity financing preference,and its financing model conforms to the theory of discretion.In addition,the market for Internet TV recognition of the industry's future attracts more capital into the industry,which made the capital supply within the industry increase greatly.In the industrial chain,the main investment and financing activities are concentrated in the content and operating companies,the terminal manufacturers' industry financing is low.Equity financing has more rick than debt financing,compared with the traditional TV industry,the Internet TV industry is in the growth,the choice of financing mode is more aggressive and more risk appetite.The amount of the equity financing and debt financing are larger,the frequency is higher,and the proportion of equity financing is larger.The traditional TV industry which is in the mature stage would be more conservative when choosing its financing model,the debt financing model would be the main way.