Research On Development Strategy Of The Mobile Finance Services Of China Merchants Bank

Development of rapid development of the Internet as well as mobile phones,led by the intelligent terminal,changing people’s lives,people now live in rows of clothing,can be solved on the phone.The financial sector is also affected by the development of Internet technology,it is undergoing significant changes.In mobile banking,micro-channel mobile banking and other financial-based forms has penetrated into people’s daily life.Only on the phone you can check their accounts,transfer funds,or money to buy financial products business,without having to wait in line to go to the bank to transact business.In this paper,taking China Merchants Bank as example,in reading a lot of literature on the basis of the current development of mobile financial services at home and abroad has combed and learning system.First,a brief introduction to the research background and significance of this paper analyzes the research status of mobile financial services,and the research methods used in this paper content.Secondly,mobile banking,mobile financial services,the concept of mobile financial products involved in this study were defined and based on the theoretical basis of this paper,the Institute for a simple introduction.Again,both from pay phones and mobile banking analyzes the development status of China Merchants Bank mobile banking services,and internal and external environment for the development of mobile financial services environment,China Merchants Bank is analyzed from.Finally,on how to implement mobile banking business development strategy of China Merchants Bank has been studied,the overall objective of the development of China Merchants Bank mobile banking services and the implementation of strategies and how to implement the five aspects of China Merchants Bank mobile banking business development strategy put forward from the corresponding views.