Chinese Fast Food Industrialization Development Research

As the vanguard of the catering industry, fast food has the advantages of making sales fast, affordable, get the welcome of the general public, become the important part of the catering industry. In 2014, the domestic food industry revenues as high as 2.786 trillion yuan, the popular fast food accounted for the proportion of the whole food industry turnover as high as 85%. However, domestic development of the fast food industry still has many problems, so it is particularly important to explore the effective measures to the fast food industry development. And Chinese fast food industry is the development trend of China at present, the problems to be settled urgently at present scholars both at home and abroad are not especially clear and definite research.This study aims to research the development of the industrialization of Chinese fast food, to help China's current fast food, fast food brand enterprises occupy larger catering market, is divided into six parts, the first part is the research introduction,introduced the research purpose and meaning, research status at home and abroad, and so on and so forth; The second part is the basic concept and development of the Chinese fast food industry, expounds the concept and characteristics of Chinese fast food, and analyzes the development of Chinese fast food industry; The third part of the research on the choice of fast food purchasing decisions for consumers, and makes a questionnaire survey of 1000 consumers build its findings to the model, the analysis of the choice of fast food purchasing decisions; The fourth part of SWOT analysis the advantages and disadvantages for Chinese fast food development,The empirical results show that the consumer purchase decision by gender, food preferences and dining environment, meal on time, factors such as marketing and promotional activities; The fifth part is the development strategy research of Chinese fast food industry, in "kung fu", for example, absorbs the successful experience, for example, absorbs the successful experience,and put forward the development strategy research of Chinese fast food industry, such as perfecting the service mode of Chinese fast food enterprise,set up a Chinese fast food brand awareness, implement Chinese fast food chain management of enterprises, etc.; The sixth is divided into the conclusion of the study,summarizes the full text, and points out the shortcomings of the research, think the study in the extraction of sample needs to be increased. This is proposed to solve two major problems: one is to analyze Chinese fast food development advantages and disadvantages; The second is to explore the specific measures of the development strategy of Chinese fast food industry.