The Evolution Of Enterprise Dynamic Capabilities In The Process Of Value Chain Upgrading

Resource economy era is going to develop and transfer to the era of knowledge economy and cloud economy,enterprises are facing competitive environment,the status of consumers and other factors are changing fast and fierce,how to obtain,maintain and enhance their competitive advantage is the strategic subject that each enterprise has been in strategic thinking and practicing.On the one hand,the value chain theory and dynamic capability theory are strategic tools for the analysis of the competitive advantages of enterprises,the value form upgrade from value chain to value network and value of ecological process,emphasis more on the organic symbiotic ecosystem and external cooperation between enterprises to obtain competitive advantage,the dynamic capability theory is concerned of development of the enterprise through the internal ability to open,competitive and fusion with uncertain market change quickly perceive and adjust strategy,integrate resources,to respond.Both for mining enterprise competitive advantage to make strategic adjustment and reconstruction provides a very good perspective,but the existing research based on the interactive relationship between the internal logic study and common evolution is few,and lack of micro enterprises as the breakthrough point to study the dynamic ability based on the evolution law of continuous or difference situation,lack of basing on the case of the longitudinal combing value chain upgrade to the attention;on the other hand,Chinese enterprises are facing environment has its own particularity and complexity,with the help of a relatively mature companies longitudinal study,analysis of the value chain in the process of upgrading the evolution of dynamic capabilities,can help Chinese enterprises more clearly clear own stage of strategy,and according to different stages of development focus on,choose to adjust the elements combination of dynamic capabilities,so as to continuously foster and develop their ability of dynamic competitive advantage,complete enterprise upgrading and industrial upgrading,the development of the present stage our country enterprise to overcome bottlenecks to realize leaping development,transform survival pressure,has the vital significance.Accordingly,this paper uses the single case study method,the Dalian Sun Asia I for example,according to the theory of value chain upgrade to the latest ecological research achievements for the development of span,the value of its different development stages of evolution of dynamic capabilities is a longitudinal study,combing the value chain is obtained ability to upgrade path and dynamic evolution path,constructs the interaction between the two models,this paper expounds the mechanism of the interaction between the two.Firstly,theories of value chain and value network,the value of ecological and dynamic capabilities are reviewed,defines the connotation of the value chain upgrading,follow the authority,timeliness and scene matching principle of dimensions of dynamic capabilities for market perception,organizational learning ability and coordination ability,competitive advantage perspective the correlation study of the value chain and upgrade based on the evolution of dynamic capabilities,laid the foundation for the theory of logic to draw a conclusion;thirdly research methods and design of the paper is discussed,according to the different value of enterprise organization form,the development of Sonya is divided into three stages,namely single development mode,aquarium expand the theme park mode and symbiosis "organic whale mode",the next value organization form performance for each stage of development and application of dynamic capabilities reflect a secondary data,a detailed description,and then from the competition in the market environment changes,changes in consumer demand and corporate behavior characteristic three aspects of enterprise value chain upgrade path,from the three dimensions of status changes,connotation and dynamic capabilities as a whole change of three levels of dynamic capabilities evolution path,based on the theory of organizational routines and organizational knowledge theory of preliminary discussion on the value chain upgrade and the mechanism of interaction between the evolution of dynamic capabilities and finally constructs the model of the interaction between the two.Specifically,the results of this study are as follows:First,the case company has experienced from the value chain to upgrade to the dynamic process of value network and the value of ecological enterprise is facing the change of competitive environment and consumer demand value in the form of organization change is driven by changes in the upgrade,in this process,enterprises pay attention to the core by the enterprise itself into a customer,the customer information collection and analysis that makes it possible to precise production and precision marketing,enterprise way of thinking by curing the linear thinking gradually open to the network and system transformation of thinking,organization relationship by paying attention to competition to cooperation and organic symbiosis.Second,with the upgrading of the enterprise value chain,the evolution of dynamic capabilities through the dynamic process.With the continuous development of the case enterprise,the enterprise's overall dynamic capability increasing state,but in different stages of development ability of three dimension to the leading role and connotations is different,which,in the aquarium mode,the main dynamic capability for organizational learning ability,in the theme park mode,the dynamic capability is mainly characterized by market awareness,in the "great white whale"mode,the dynamic capability is mainly characterized by integration of coordination.Third,organization routine theory and organization knowledge theory provide a logical perspective to reveal the relationship between the interaction of value chain upgrading and evolution of dynamic capabilities,in the process of value chain upgrading,to accelerate the upgrading of products and services,customer status change,resource demand three aspects of contradiction as the representative of the external knowledge generation and flow through organizational routines to improve the organization efficiency,strengthen innovation ability and focus on core business--and this is the dynamic response ability of the evolution process,which in turn promotes the flow of external knowledge and accelerated the value chain upgrading.