Sales Satisfaction Research In Company AB

After thirty years of reform and opening up, Chinese society has undergone enormous changes, the economy has made several consecutive years of rapid development, foreign-funded enterprises which play an important role, especially after China’s accession to WTO to accelerate the large number of foreign-funded enterprises to enter the Chinese market, so that ushered in a decade of economic peak. These foreign companies doing business in China are mostly used foreigners for the general manager or senior management staff, the rest were local staff, they hired local staff as sales team members, all of these sales elites need to integrate foreign and Chinese culture to sell product in China, their recognition and satisfaction of their enterprises is a very interesting research topic.If you are not satisfied with the sales team of the enterprise, the most direct impact is the decline in sales, while sales is the fundamental business, no enterprise can survive without sales, the importance of the sales department is self-evident. In addition, the sales is one sector of a large number of company sectors, if there is a problem for a sector on the company satisfaction, it is easy to affect the other sectors, which extended to the entire company, then would seriously affect the overall operation of the company, so choose representative sales of the company to study the satisfaction will having good representation.The writer worked in a number of foreign equipment manufacturing company after graduation. According to years of experience, I found that the sales team satisfaction observed has a relatively large impact on productivity and sales. Through the MBA learning in the ECUST, I found it necessary from the perspective of systematic research to analyze this piece of knowledge.I hope that through sales staff satisfaction research, can give AB company some reference to improved sales team management, improve business efficiency and sales. By extension, I hope it can give similar enterprises some reference, and in a certain degree of layer that reflects foreign-funded enterprises current management situation in China.