Advantages Of Yunnan Flower Industry Development

With the development and advancing of economicglobalization, as an emerging industry, flower industry has been rapid rose which plays an important role in the world economic. Yunnan provinceowns abundant flower resources and it is one of the most suitable areas for planting flowers in the world. In recent years, more and more flower companies at home or abroad has began to enter the areas of Yunnan flower industry,driving the development of thescale and specialization of flower enterprises in Yunnan. More and more flower enterprises in Yunnan take flower production, marketing, packaging, technology development as their corebusiness. The fusion and penetration ofdifferent industries gradually makes the flower industrystart to enter the industry clustering model. Yunnan province has become one of the largest areas in the word for providing fresh cut flowers, Cymbidium and flowers with local features, having a degree of international fame.It has a great significance to the flower industry in Yunnan province by making good use of geography, climate, species in Yunnan province, and seizing the advantages of the development opportunity, and realizing the status of flower industry in Yunnan characteristic agriculture,On the basis of study on the successful stories of domestic and foreignfloriculture development, this thesis firstly analyzes the development present situation and development characteristics of Yunnan flower industry through theliterature and investigation. Then, the "SWOT" analysis method is developed to analyze the strengths, weaknesses, opportunities and challenges of the development of Yunnan flower industry, based on the process of Yunnan province government vigorously promotingthe development of Yunnan plateau characteristic agriculture. Then, Michaelporter's "diamond model" is used to analyze and expound the core competitive advantages in the development of flower industry in Yunnan province in detail. From the factors of production, market competitiveness index, scientific and technological innovation, the industrial planning, service system construction and government decision-making, the development advantages of Yunnan flower industry is determined facing opportunities and challenges. It confirms that Yunnan flower industry has strong market competitiveness and development opportunities, while it also reveals some problems in the developing of Yunnan flower industry. Finally, based on the development advantages and some challenges, a set of measures are proposed to make the Yunnan flower industryisbetter, concluding strengthening the government functions, increasing scientific and technological innovation, perfecting the social service system and optimizing regional development and so on. Through various aspects of strong support of the social and the developmentadvantages, Yunnan flower industry could become more powerful"new economic growth point" and cultivate competitive industries for the Yunnan plateau characteristic agriculture.