Wind Company Customer Satisfaction Assessment And Promotion Strategy Research

With the deepening of product homogeneity competition,the competition between enterprises is also gradually expanded from the product to service,enterprises need to constantly improve the customer experience and other soft-strength,in order to attract customers.So the customer satisfaction management has become a key target of enterprise management.In this paper,the leading wind turbine manufacturers and system solutions provider in domestic,Wind company as the research object,wind power industry has been recognized by the market,in order to consolidate the competitive advantage,enterprises will change the center of the value chain from a diversified service centric transformation,in the face of Various requirements,Wind company in terms of customer satisfaction management experience,how to enhance customer satisfaction has become the focus of corporate management research.This article research the Wind company customer experience survey and analysis,to obtain the customer's expected quality,perceived quality and perceived and other customer satisfaction index evaluation,through the professional theoretical analysis to identify the core issues of customer care,found and set up a plan to improve the customer satisfaction,to achieve the maximum value of the enterprise.