Study On Development Strategy Of TN E-Young Company

Since the 21 st century, there are two inevitable important change in Chinese society, which will influence the economy significantly. O ne of the change is a series of problems and challenges, such as disappearing of demographic dividend and increasing of the elderly proportion, etc., will emerge, as C hina is becoming an aged society rapidly, which also means a giant upcoming aged market. The other change is that as new technology represented by Internet is changing people's way of life, and with the popularity of the Internet and mobile Internet, and rising of new technology such as all kinds of wearable electronics, intelligent household and virtual reality, the progress of science and technology will be a profound impact on the economy.As the result of the two change, new aged-Internet market is emerging and with giant opportunity which attracts many start- ups. These start-ups have to face the questions as how to make a layout and seize the opportunity, etc. And the TN E-Young company which studied in this paper is just one of these start-ups.First of all, this paper introduces the background, the meaning, the content and the method of the development strategies research of the TN E-Young company; secondly, explains the related concept and theories, including silver industry, development strategies and especially SWOT analysis tool; and then, analyses the present and future of the silver industry, the silver internet industry and the elderly E-commerce market; and analyses the internal environment of the TN E-Young company; finally after combining both internal and external factors by SWOT model, establishes the plans and goals of the development for the company, and provides the implementation method and corresponding safeguard measures.