The Research On Income Structure Of ZH Securities Company ZY Business Department

As the global financial deepening and innovation,capital market business scope to use the rapid development of the wider range, The rapid development of Internet banking and regulatory market access threshold, zero Commission era has been quietly approaching, The brokerage business department in order to ensure their own place, the Commission has entered a white hot stage. The securities companies in our country has its own unique development process, a long time, because of policy constraints, business regulation and capital market share, making the most of the securities company can only be engaged in service levels, lower margin securities brokerage, securities underwriting and other traditional investment banking and asset management business, mergers and acquisitions and other emerging the investment banking business development is slow, and the formation of income structure is different from the foreign investment bank. But with the customer's Commission bargaining power gradually increased, resulting in the industry between playing the "Commission battle", part of the brokerage business department and the use of low commissions and other means to attract customers, such behavior continued the development of the business department caused a very tremendous negative impact.Due to the market background and development trend, this article from the ZH Sales Department, for example, is a ZY securities company and the business department of the business development and revenue sources to do a detailed introduction, According to the financial data in recent years, with one person households open, stock index futures, options, margin financing, refinancing, financial leasing, ABS and other new business, the income structure of ZY business department has also gradually changed. The formation of such income structure of ZY business department carries on the reason analysis, profit model as a comparison and the introduction of other well-known brokerage business department, thus obtains the Enlightenment-- on a single income as the profit model of business department is not desirable, around the brokerage business and carry out business innovation and rich business income the channel is more diversified. The development of innovative business is conducive to the cyclical fluctuations in the income of hedge brokerage business.Therefore, How to play to our strengths, to improve the traditional income structure of the original ZY business department, Sales department constantly adjust management thinking, Reasonable use of company resources, using the company's platform, establish the own management policy. In view of the internal and external reasons for the formation of ZY revenue structure, this paper studies ZH business department to optimize revenue structure, combined with its own business development and business history, to focus on the following six points: a base, to understand the latest regulatory policy, get more business; Second, Reposition the business department function, different development; Third, Strengthen synergies, and promote the business development; Forth, Fully implementing market-oriented establishment and management of network; Fifth, Actively explore business innovation and diversification development.