Research On The Investment Value Based On The Analysis Of Financial Statement

In recent years, the rapid development of electronic commerce makes the network sales of home appliance products increased year by year. The development of the form of electronic commerce has increased the competition between the various electronic business platform. Under fierce competition in the electronic commerce, how to choose the business enterprise listing Corporation to invest? The investment value of the major electronic business platform has become a hot topic. Through data of nearly 5 years of financial statements of Suning companies are analyzed and compared, show the listed company’s operating conditions, financial capacity and development trend of, and for the enterprises in the current line off the assembly line on common development situation to deal with challenges, to achieve sustainable development in the future and provide strategic advice. Through the analysis of the investment value of financial statements based on, objectively reflect the Su ningyun investment value, the current investment strategy analysis, to provide reference information for the investors.Firstly, this paper reviews the literature related to financial statements and enterprise value. We found that the use of financial statements in the enterprise value analysis with the characteristics of the combination of specific cases. But very few Su ningyun analysis based on financial statements on the investment value of the starting point, this is also the topic of this article. Next to the Su ningyun and introduces the basic situation of listed. Secondly, the Su ningyun internal and external investment environment, financial fundamentals and financial analyses. Based, the use of free cash flow table of Suning’s enterprise value assessment, and financial statements reflect the basic financial and comprehensive financial condition compared, which reflects the comprehensive Su ningyun investment value. Finally, the research conclusions and investment recommendations for the above analysis.