The Impact Of Exchange Rate Changes On China's Wine Industry

As China's potential industries,the wine industry in the domestic market has a good development performance,but poor performance in the international market.Compared with the global wine industry powerhouse,China's wine industry,there are still large gaps need to improve industrial competitiveness,tap the development potential of the industry,promote industrial upgrading.In recent years,China's wine industry has developed rapidly,in 2015 China's wine output has been ranked the world's top five,the average annual consumption growth rate as high as 25%,indicating that China will soon become the world's wine production and consumption country.Flexible exchange rates,the development of China's wine industry has brought a certain influence,especially under the exchange rate risk,and well-known brands of wine industry development,but also bring some impact,the wine industry needs a positive treatment.China's wine industry in import and export trade,and other industries,there are some differences,mainly in: market structure,China's import and export markets higher concentration of wine and import concentration;Although China is the largest producer and consumer of wine big country,but it is a small country trade.For a long time,China's wine consumption in order to meet the domestic-based,wine import and export trade showed a larger deficit.In this context,the wine industry,the impact of exchange rate changes,there are also the unique value that further affect the trade structure,trade size and future trends.Exchange rate changes on the development of China's wine trade has a deeper impact on results.This article will use the data analysis,survey analysis,document analysis and other methods to exchange rate movements impact of China's wine industry research.Introduction,the research background of this paper will research methods and innovative content overview;literature review by analyzing the current research,describes the theoretical basis;elaborated by the RMB exchange rate and the current development trend of China's wine industry in recent years to explore changes of exchange rates,as well as elements of the impact of currency changes.Analysis of the current development of the wine industry,specifically the competitiveness of our wine industry;-depth analysis of the impact of exchange rate changes on China's wine industry,investigate the effect of exchange rate changes on China's wine industry from a plurality of levels;China's wine industry proposed measures to deal with exchange rate risk Suggest.Conclusions show that changes in the exchange rate affect the development of China's wine industry at the same time,but also for the industry and enterprise to bring greater exchange rate risk,the industry deserves vigilance,wine import and export business needs,choose the appropriate method to prevent exchange rate risks.