Research On The Network Marketing Model Of Characteristic Agricultural Marketing In Linxian

In recent years, due to changes in the rapid development of science and technology and enhance the concept of consumer and consumer behavior, marketing and sales network is unusually hot. Agricultural products supply and demand solves the problem of asymmetric information to a certain extent through network marketing, improve product brand awareness, broaden the sales channels of agricultural products.Linxian County due to the unique geographical location and natural conditions, the planting and production dates, millet flour, noodles, steamed buns and other excellent quality, healthy and tasty. But because of the concept, talent, marketing methods and facilities and other traditional factors, which restrict the development of Linxian County characteristic agricultural products marketing network pace. In this paper through the research at this stage the Linxian characteristic agricultural product network marketing situation and restriction factors and development advantages, starting from the basic concept of network marketing of agricultural products, draw lessons from the experience of other domestic county network to develop the successful mode and the development of electronic business, and summarizes the exploration of Linxian characteristics of agricultural product network marketing development model suitable for, and some countermeasures and suggestions on how to improve the network marketing of agricultural products in Linxian, hope have a certain role in the development of Linxian characteristics of the network marketing of agricultural products.