The Research On 4G Marketing Strategy Of China Mobile Jilin Branch

At the end of 2013, the Ministry of industry and information industry officially issued a 4G network license for China Mobile, China Unicom and China Telecom, which marks China's entry into the 4G era. Compared to the 3G era of the network, the 4G network can provide better business experience and carrying capacity, to provide power for the traditional network transformation. In addition, with the issuance of 4G licenses, mobile Internet presents the trend of rapid development, and makes China's mobile Internet industry has become the three telecom operators and the major Internet giants scramble to chase hot spots. From the development experience of other developed countries, the mobile Internet will inevitably lead to the application of data flow broke out, which put forward higher requirements to the overall data on the network capacity, the need for telecommunication operators to adjust the management idea, and change the network structure and market strategy of the original to advance to deal with the requirements of the market development. By drawing on foreign experience and domestic mining, the three operators agreed that the subsequent market development should be based on the 4G network and related products, by changing the original 2G and 3G era network structure and market sales strategy, adapt to the current needs of the market, and by means of network construction and sales transformation and operation optimization so, to achieve stable and healthy development of the enterprise follow-up.China Mobile Jilin company was established in 1999, has been in the industry for many years in the province in the market leading position, but with the increasing of the rapid development of mobile Internet and user demand, leading telecom operators has changed in business development, business volume, user distribution and operating income etc.. Therefore, in the 4G business development stage, Jilin mobile should as soon as possible to achieve the transformation from the traditional mode to the new market sales model through business transformation, and through conform to the trend of development to deepen the transformation and upgrading of the company, to the profit of the enterprise and the customer demand double benefits, the Jilin mobile in the rational use of resources, Ltd. the transformation and the enterprise profit maximization has important significance.In this paper, the China Mobile Jilin company as the research object, through the combination of literature and theory, combined with Jilin mobile 4G marketing situation and problem analysis, through PEST and SWOT analysis tools, the Jilin mobile 4G in the future market development as the focus, and puts forward some corresponding measures and suggestions of optimization. Through the various dimensions of analysis, put forward the 4G marketing strategy of Jilin mobile, and through innovative marketing measures, combined with the promotion of products, user experience and service and other measures together, promote market development, provide the basis for the subsequent development of Jilin mobile market. Finally, the security means of 4G market development, related to product innovation, market promotion, team building and business strategy, etc.. Through the above method, so that Jilin mobile in the development of 4G in a leading position in the future market competition to occupy the industry leader.