Study Of Service Markting Strategy Concerning Henan Branch Of China Pacific Life Insurance Co.,Ltd

With the development of economy, the insurance market becomes meetting the needs of consumer to development direction. The insurance market oriention bigins to focus on consumer and the market transited to the buyer’s market. The biggest change is that market oriention bigins to focus on consumer and meetting the needs of consumer becomes the development direction. Only accuratelygrasp and analyze the consumer demand, can provide personalized marketing services to consumer. In recent years, our country has promulgated a number of policies to support the insurance industry the development and so the insurance industry has obtained a rare historical opportunity for development. Followed by the opportunity,competition in the insurance industry has become more and more fierce and consumers demand for insurance services has been getting higher and higher. Seizing the opportunity and winning the challenge are the major concers for insurance industry in the fierce market.Henan branch of China Pacific Life Insurance is a big company with early start and mangy constraint fators. It has a large number of customers takes a majority, snd it also has a lot historical problems. The paper researches on the marketing service situation and the existing problems of the interrnal environment, macro environment and industry competition of Henan branch, such as unreasonable product structure, salesman misleading, low level service, imperfect marketing channel construction, and analyzes these problems to identify the reasons for the prlblem, and then put forword the optimization strategy combined with the staus quo of the Henan market and the actual situation of Henan branch of China Pacific Life Insurance.This paper researches marketing strategy of Henan branch of China Pacific Life Insurance and put forward a series of service optimization measures from the actual situation, with the 7P model of marketing, including the optimization of product structure, the construction of deversified marketing tchannels, improvement of service levels, training of professional marketing talents, establishing of tangible packaging, increasing promotion etc. The level of insurance services is an important manifestation for the insurance brand image, if not paying attention to it will impact the economic benefits of insurance. This paper believes that offering a better service is a top priority.