Zhalaiteqi Mongolia Youth Marriage Consumption Research

Along with the economic and social development and the deepening of reform and opening up, the continuous improvement of the economic system structure, the per capita net income of the farmers and herdsmen increasing, consumption level is rising gradually improve. However, in recent years, especially in young men and women of marriage consumption growth at an alarming rate, more and more attention.This article main research zhalaite banner of Inner Mongolia Mongolian youth marriage consumption, the author mainly by using questionnaire survey and case interview, field investigation, understand the zhalaite Mongolian marriage consumption status of young men and women. Learned in the process of investigation, with the acceleration of urbanization, the deepening of the reform and opening up, zhalaite's economy and society development have a great developement,zhalaite farmers and herdsmen's income level has been improved obviously. But at the same time, the rural pastoral area young people's marriage consumption becomes more and more high, is beyond the ordinary household economic ability level, what the woman wants bride price money, the new marriage room, wedding and marriage consumption projects such as buying a car more and more high are common phenomena in the local rural pastoral areas. However the high economic life of marriage consumption has formed a lot of farmers and herdsmen family burden, how to effectively curb the bad social behavior has become a very urgent problem.Research according to the theory of consumption economics perspective, this paper adopts multiple discipline theory of combining research methods, with the current social transformation and the background for the study of culture change, choose zhalaite a Mongolian comparative gathered areas, Hu Erle town area for investigation. First collected questionnaire data, the writer discusses zhalaite rahul, the town of marriage consumption present situation, through the analysis and discussion on the local farmers and herdsmen the rationality of the high consumption of marriage in the current problems and the reasons of unreasonable consumption and try to find a solution, help farmers get rid of the high consumption the economic burden of marriage.This paper was divided into five chapters, fourth and fifth part is the key part of the article. In this paper, the first part is introduction, mainly elaborated the problem put forward, research purpose, research significance, research methods, literature review and research innovation points and deficiencies and the core concepts and related content. The second part mainly introduces the zhalaite source of location, history, economy, population and other conditions, and the location of the investigation and survey object characteristics, etc. The third part, mainly expounds the zhalaite rahul town Mongolian youth consumption condition of marriage. The fourth part, is the most important chapters, using the consumer economics theory to analyze the rationality of marriage consumption problems and find out the cause of the not rational consumption. The fifth part is about the farmers and herdsmen high marriage consumption of Suggestions.