A Research Report On Mobile Banking Of CMBC

The phone has been integrated into people's lives and work, along with the escalation of the continuous development of smart phones, the improvement of function and the maturation of 4G network. Mobile banking is not only a simple communication device, but also a terminal gathered communications, commerce and entertainment, the demand of mobile information will continue to strengthen.Until the end of June 2015, the number of mobile internet users in China has risen to 594 million, the mobile internet users accounted for 88.9 percent of internet users. Due to the larger screen and the better improved APP of the mobile phones nowadays, the trend that mobile is the main terminal of mobile internet users is further significant. It's no doubt that the mobile banking owns a further prospect.Firstly, this article describes background, development process, features and development opportunities of mobile banking through research report, summit forum and the latest developments; Secondly, it designs a questionnaire for customers, and the investigation content mainly includes mobile banking of understanding, use fixed number of year, frequency of use, understanding channels, open channels, use, satisfaction, and driving factors; Thirdly, according to the results of the analysis of the research report, the author summarized that mobile banking existing follow issues:security issues, single use, high-income customers use less and popularity rate is not high; Lastly, combined the investigation with the result of the survey and the problems found, the article put forward targeted solutions, And give suggestions to CMBC.