Rural Middle Key Influence Factors Of E-commerce

With the development of electronic commerce in rural areas, issues related to rural infrastructure development of electronic commerce are also emerging. Based on the theory of ecological systems and innovation systems theory, from stakeholders and social innovation perspective, based on more than 100 rural e-commerce fresh in Qingyuan City, Guangdong Province, Yangshan County and Tongren City, Guizhou Province and other areas related to the participants survey data, e-commerce development in rural innovation systems Social- Social innovation various factors involved in the subject field of technology on the impact of rural development of electronic commerce empirical analysis, the researchers found that the government, professional service system, logistics enterprises and professional cooperatives rural development of electronic commerce stakeholder "government policy", "market training," "training", "infrastructure" and "professional guidance", "resource network sharing" "order to quickly deal with" "the entire carriage track", "agricultural product brand building and protection " " origin traceability " these factors innovative use of e-commerce in rural areas have a significant role in promoting. And transparent process management system of professional services, logistics enterprises rapid inventory queries on rural e-commerce use of performance is not significant.