Study On Marketing Strategies Of Fund Business Of Zhangzhou Branch Of China Bank

As the domestic financial system reform consistently advances deeper, reducing the reliance on traditional credit business and broadening the channels for profits become common understanding of banking development. Due to the perfection of financial markets and the emergence of New financial products and tools, funds business gadually become a new channel of increasing profits for commercial bank.As funds business become one of the most important businesses for Zhangzhou Branch of China Bank.So the development of funds business is very important for sustainable development. Financial Market competition becomes more and more fierce in Zhangzhou. the business of bank funds achieve good development with implementating effective marketing strategy. The paper takes Zhangzhou Branch of China Bank funds business as an example. And it carries out marketing strategy research, through using marketing theory and tools.The paper analyzes the marketing status quo of Zhangzhou Branch of China Bank funds business. And it analyzes environment with using PEST analysis tools and the analysis of porter five competitive model. With using the SWOT analysis tool, it states the advantages, weaknesses, opportunities and threats, faced by the bank funds, business development for Zhangzhou Branch of China Bank. Based on the above analysis, the paper puts forward four kinds of fundamental marketing strategy. With the direction of fundamental marketing strategy, the paper proposes specific marketing strategy recommendations.The innovation lies in this article: it applies marketing theory to the state-owned commercial bank financing business study. With using all kinds of marketing theory and analysis tools,it reveals Status quo, problems and countermeasures of Zhangzhou Branch of China Bank funds business. And combining Zhangzhou Branch of China Bank funds business with The concrete application of marketing strategy, it discusses marketing strategy that is suitable for development of Zhangzhou Branch of China Bank funds business.