The Information Internet Business Mode Innovation Of ZX Company

Business model as a young, is in the development of theory, research and analysis, many experts and scholars at home and abroad showed great interest, but also made great achievements, but relatively some not mature enough, needs to be developed. Scholars research on the theory of this type is the connotation of the concept of business model and system theory is studied, and the associated with emerging IT technology innovation and the development of information industry, Internet industry enterprise business model and its innovation of related research is still in exploring stage. Through this study, the hope can to Internet information class enterprise business model and its innovation more in-depth research.This paper the main research object is the information Internet companies, it is mainly the type of business model, innovation driving factors, the path of innovation and the innovation methods are analyzed, such as, and select the typical industry enterprises to carry out verification case studies. First, by reading the literature about business models and innovation, on the business model of the background, definition and elements, as well as the business model innovation theory, and the theory of value creation to make the system analysis and comb; Secondly, according to the theory of business model innovation and current information Internet companies are widespread type business model as the foundation conditions, analysis and study on the driving factors of business model innovation, the innovation path and the way of innovation, etc.;Finally, two typical cases as analysis object, and through the case method to the case enterprise in the mode of business model innovation gives comparative analysis summarized and reviewed in this paper.Based on the theory of enterprise business model and innovation, combining with the current information on the Internet enterprise common business model, through in-depth study and analysis of enterprise business model innovation driving force, the innovation path and method, detailed information on the Internet of our country enterprise business model innovation is of great significance. According to actual ZX company as a case study, from existing types of enterprise business model, and deepen the study of the theory of the business model innovation, especially the innovation path and methods of in-depth analysis, the thinking of creative thinking for the enterprise to provide clear and complete.This paper main research content is based on theoretical analysis, business model innovation with ZX company as case analysis, information Internet companies and the main types of business model, to find information Internet companies follow the principle of business model innovation, driving factors, the path of innovation and the innovation way; Ultimately to the success of business model innovation enterprise case for empirical research analysis and put forward corresponding revelation and innovative ideas.