Research On Evaluation Of Growth Ability And Growth Paths Of Small And Medium Airlines

With economy and society in China developing continuously, demand for air transport in 30 years of reform and opening up always shows a rapid upward trend which leads airlines long-term pursuit of operating scale of growth, and ignore the management level and operational efficiency. As the air transport market competition increasingly fierce, operation environment increasingly complex, how to achieve balanced growth becomes an urgent need to address the problem for small and medium airlines' managers. It is the key to reasonably select and timely adjust small and medium airline's growth paths that scientificly evaluating small and medium airlines growth ability and then finding the problems existed in its growth process. Therefore, a method combining quantitative analysis and qualitative analysis, a combination of theory analysis and case analysis method and other methods were comprehensively used to research the issue of growth ability evaluation and growth paths of small and medium airlines.Firstly, domestic and international existing research was summarized about enterprise's growth ability evaluation and growth mechanism, and the related theory about enterprise growth, business ecosystem, value network and comprehensive evaluation methods, and the concept of small and medium airlines was defined. Secondly, a conceptual model was proposed about the influence factors of small and medium airline's growth ability, and on the basis of that, a small and medium airline's growth ability evaluation index system was built.At the same time, according to the characteristics of the index, matter Element Model Based on Analytic Hierarchy Process was selected as the comprehensive evaluation method. Again,a conceptual model of small and medium airline's growth mechanism was built based on business ecosystem theory, and on the basis of that, three basic types of small and medium airline's growth paths was proposed. Then, according to the result of a small and medium airline's growth ability comprehensive evaluation, a decision making basis for selection of small and medium airline's growth paths was proposed. Finally, the X airline was studied toapply the above growth ability evaluation index system and method proposed, and a recommendation for X airline's growth path was proposed.