The Sub-brand Of Yong Liang

This paper aims at the field of visual communication, with a towel as the research object, with "attitude of life" as the theme. Collect the same industry brand through in-depth interview and on-the-spot investigation, investigation of towel market, on consumer groups for analysis, research, summed up for visual shaping method of towel brand construction, so as to explore the goods differentiated strong brand molding, visual communication means more high added value, and ultimately achieve pull the merchandise sales, the purpose of the intangible brand value into tangible brand income. From several parts from the application and interpretation of graphic brand positioning to brand name construction design, and the color of the graphics in the symbol of carding and creation, brand slogan of how to build a distinctive brand of visual symbols. Some part of the consumer experience of visual expression from the category of commodity packaging planning combing and shaping, brand VI commercial visual experience. In summary, the results of the research hopes to build brand differentiation of towel industry reference.