Research On Marketing Strategy Of Yakult In Wuhan

Yakult China Investment Co Wuhan Branch was founded in 2009. It is taking charge of the Yakult products sales and distribution business in Hubei area, demand for dairy drinks is very large, sales continued to rise. The demand of Yakult has raised to a new height during summer in Hubei.While looking at the entire Chinese market, the supply of Yakult products is decreasing during this special time period, and this has become a big problem of Wuhan branch to maintain the customer relationship. There are numbers of sales chain systems in Wuhan, which have taken great part of the fast moving customer sales market.These systems are playing big roles during the time of quickly entering the market. While after that comes the increasing rental cost, rebate and activities cost, and how to manage the relationship of these systems is another problem.Yakult mode is direct sales, which means there is neither agents nor distributors,and this has made it necessary for Yakult to keep its own logistics and cool storage system. The need of human power has raised the recruitment problem.The office of Yakult Wuhan branch is located far away from the city centre, and many employees refuse Yakult offers for the traffic problems, and again this is the big problem of Yakult. The purpose of this article is to solved above problems.This article firstly introduces the characteristics of Yakult Company,knowledge of active probiotics, and then gives an analysis of sales condition in Wuhan branch. By referencing the characteristics of other brand lactic acid bacteria, this article mainly compares sales data in Wuhan branch during the years and analyze the reasons of the problems. By using analyzing from whole to individual, predicting the growth trend of the development of Wuhan branch in years and looking for a way of a tremendous growth of sales in Wuhan branch.