Research On Marketing Planning For Phase Four Of T Project

The real estate industry always attracts our attention, in recent years, numbers of the politics regarding real estate industry control attracted more attentions from the public. For real estate industrial company, during the executive period of the project, the marketing planning influences the sales volume and the profit directly and also influences the perspective of the company. Since the real estate industry came out, the marketing planning developed a lot accordingly as an important part of the real estate industry. This paper focus on the research of marketing planning, try to find the method to solve the contradiction of the current real estate market, and to ensure the project proceed smoothly. Secondly this study could find out the value of product and to build up competitive advantages. At last the research could analyze the disadvantages for this project and help others project as well, and gain more experiences for the company.This paper focused on the subject of marketing environmental analysis, marketing plan strategies and the implementation supporting for phase four of T project. By the deep research in terms of macro-economic conditions, Harbin local real estimate industry status and the regional environment, this paper carried out a series of programs covering marketing concept, product strategy, price strategy, project advertising and the implementation plan for T project. Meanwhile the paper designed the operations method which matching the programs, and build up the entire supporting system for the research result within and beyond the company.During the research, the author used the Literature Study Method, Interview Method, Marketing Research Method, and Qualitative Analysis Method. For making the thesis more credibility and trustiness, the author used abundant references and also used the PEST and SWOT Model to collect information and analysis them to descript the objects of this research. This thesis provided the marketing strategies for phase four of T project to make the implementation of the projects have clearly direction and methods. The thesis also mentioned the methods to reduce the problems to make the projects have best interests and accelerate the development of the company.