The Marketing Strategy Analysis Of PVC Company In OEM Industry

Multinational industrial company used to lead Chinese industrial trend, with its progressive technology and top tier standard quality since they joined into China market. However, more and more local industrial companies occurred, and technology of the whole industry has significant improved; all of these changes have made multinational company drive into much more severe competition. Pentair Valves & Controls (PVC as shorten), which has more than 30 years development in China, is one multinational industrial company. In the gradually drastic competitive environment, facing to the fully competition in China valve industry, PVC's performance decreases in 2015.OEM industry is one subdivision in the whole valve industry. The OEM customer volume is extending in the same pace with the OEM industry development. At the meanwhile, the standard of OEM industry is gradually consummate, which also leads the needs of valve to the escalation and standardization.PVC Company organized the OEM sales team since 2012. With elementary OEM team shaped, the sells performance has more than 20% increased each year in the past 3 years. The structure of OEM subdivision is still not finalized when the customer is mainly focus on the inherent list, and the marketing strategy of OEM subdivision is not established.In this thesis, we will learn about PVC Company's developing environment. Based on the analysis, the marketing strategy of PVC in OEM industry and the guarantees will be set up. The action plan will help PVC to have stable selling performance in the competition.This thesis analyzed the valve industry, macro-economic environment, and internal market, helping to make a dig investigation in development environment of PVC Company. Then introducing the background information of PVC valve business, this thesis utilizes marketing management theory (like SWOT) to analyze the issues in PVC's marketing strategy. Coming with "4P" theory in the marketing strategy conclusion, we wish to give practicable recommendation for PVC's business strategy plan in OEM business. The guarantee plans as well as "Industry Working on Internet" are mentioned in the last.