The Ticket Price Strategy Of Airlines Based On Game Analysis Once High-speed Rail Fares Floating

With the rapid construction of the high-speed rail network in China, civil aviation industry is under an increasingly competition with high-speed railway in the middle and short distance routes. The corporate restructuring of the Railways Ministry makes high-speed rail market-oriented operating possible and the revenue management is successfully applied in civil aviation industry, that provide the policy condition and practical demand for the implementation of the income management in railways related sectors. Once the high-speed rail fare floats, airlines should take timely ticket price countermeasures on the basis of fully analyses.On the assumption of high-speed rail adopting revenue management thoroughly soon, it analyses the competitive characteristics of high-speed rail, civil aviation market and the distribution rate of passenger flow on that market. Then establishes a two-person game model, from which gets the Nash equilibrium solution by using the Lemke-Howson algorithm. Afterwards, the empirical case of Wuhan-Guangzhou passenger line has been studied. On the basis of all the work above, several ticket price measures of civil aviation department are been put forward, including the fare adjustment strategy according to the equilibrium ticket price, applying the Big Data technology, price reducing appropriately, hierarchical or discrimination pricing,difference solutions, the co-operation with high-speed railways and the improvement of frequent fliers program.