Huijiayou Company E-commerce Development Strategy Research

In November 2014, the country's prime minister, li keqiang pointed out in the first world conference on the Internet at wuzhen, the Internet is popular entrepreneurial and innovative new tools. "Public entrepreneurship, peoples innovation" is an important theme in the government work report, known as the Chinese economy to increase quality upgrade "new engine", is its important role. Mobile e-commerce has: a broader market, more rapid circulation and cheap price, more in line with the request of the ages, more personalized shopping process. The development of electronic commerce has not only relates to the competitiveness of the enterprise, has become a part of the national comprehensive competitiveness.The development of electronic commerce is more and more important, the importance of electronic commerce has a consensus, the age of the Internet e-commerce operations and management method has practical application value. In the face of market competition intensifies, more and more traditional enterprises began to think of the Internet e-commerce transformation, by using the Internet to unique economic characteristics to seek suitable for the development of the enterprise operation mode.Based on the traditional television shopping company, in Beijing, ranked third in the domestic large home has shopping group strategic transformation as a case in electronic commerce. Through summarizing the domestic and foreign about the business model, strategic management and e-commerce, on the basis of relevant theoretical research, to the home appliances have e-commerce company external environment and internal conditions were analyzed, and the formation of Beijing home appliances have a company in the development of e-commerce business model, and put forward the detailed implementation strategy and the rules of the Beijing home appliances company overall development strategy, strategy implementation and implementation are discussed and Suggestions for the development of the next step.This paper discussed the Beijing home appliances company e-commerce development strategy, through the case analysis, for other enterprises and traditional TV shopping counterparts in e-commerce business model to explore, put forward some Shared data and reference for help.