Study On Countermeasures Of Strengthening Baoding Trademark Supervision Of The Age Of Big Data

With the advent of the era of big data, China's market economic system and market supervision system also in the continuous improvement and development. Trademark supervision becomes more and more important in market supervision. At the same time, with the registered trademark of the data as the foundation, trademark infringement, fake and shoddy behavior, well-known trademarks and other data to form a set of database. How to make good use of these data, effectively improve trademark administrative supervision ability, promoting the healthy development of the cause of the trademark, is an urgent need to address the issue. With the data of Baoding city under the background of trademark supervision as an example, the problem of trademark administrative supervision of the content involved with strong pertinence, through the application of "Hebei economic census register management system" platform, to enhance the effectiveness of supervision, the use of big data to make scientific decisions have very important significance.In the current Baoding city trademark supervision practice, the traditional mode of trademark supervision problems, and to seek effective measures to enhance the regulatory capacity of the trademark, and properly solve the existing problems of Baoding City, the use of big data in the process of trademark administrative supervision, optimization for the industry and commerce administrative functions, promote the effective implementation of brand strategy, to promote the healthy development of the local economy, it has important theoretical and practical significance to provide a useful reference. Because of Baoding city and trademark regulatory work in the use of big data concept lag, lack of funds, make supervision personnel quality is not high and the enterprise itself to create and protect the trademark consciousness is not strong, resulting in Baoding city using the monitoring data on the label is not intelligent, systematic. Compared with the national trademark regulatory capacity on the whole is still at a low level, and there are some problems to solve. To solve these problems, will greatly enhance the trademark administrative supervision ability, it will promote the brand of economic and social development of Baoding city and hing. The application of monitoring data of trademark as a special topic to study, to draw special attention of government and the Department of industry and commerce. "With the promotion and application of Hebei province economic census register system" platform, strengthen the work of supervision of administration of Baoding city brand, is conducive to the promotion of the administrative department for Industry and commerce to upgrade the service concept, innovative service mode, promote sound and rapid economic development in our city. Therefore, it is necessary to strengthen the construction management database trademark supervision, improve the quality of supervisory staff to strengthen trademark; digital management, promote the trademark regulatory information regulatory channels; broaden the trademark, trademark monitoring data and enterprise data link; the pursuit of high performance goals, establish and perfect the administrative supervision trademark assessment and evaluation mechanism, to achieve the overall credit evaluation system an illegal, do big data supervision mode, multiple constrained.