Under The Mobile Internet Research On The Tourism Destination Marketing Strategy Of Jining

Tourism has always been a pillar industry for economic development. State Council regarded "Internet+" as a national strategy to encourage enterprises to use the "Internet+" transformation. Tourism as a pillar industry of the national economy shouldn't be special.The advantages of developing tourism include low consumption of resources, promoting more chain and more comprehensive benefits.Therefore,many provincials and municipalities also strongly support and encourage the development of local tourism. Tourism everywhere compete among tourist destinations, then, how to attract tourists to the tourist destination to consume,it would be a tourist destination issues of concern to the relevant departments. Tourism destination marketing is that regarding all the tourism-related units and enterprises within the tourist destination as a whole, by carrying out a new marketing campaign between the competing demands of this tourist destination through marketing to attract more tourists to come to the tourism destination.Jining City has a rich cultural tourism resources. As the founder of Confucianism Confucius's hometown, it has a unique advantage of the development of cultural tourism. Jining is a good place where there are mountains, water and saint. It is an issues of common concern among Jining municipal government and relevant departments of tourism and tourism enterprises that by conducting Destination Marketing putting these outstanding tourism destination marketing of tourism resources into the market.In recent years,Jining City has taken many positive steps to promote the development of tourism.But there are still some problems,for example,few foreign tourists, tourists stranded short time, many problems of tourism resources insufficient integration and so on. Based on the analysis of Jining City tourism resources, combined with the current opportunities under the background of "Internet+",this article puts forward new destination marketing strategies,expecting to play practical guidance for the construction of Jining City Tourism Destination Marketingthe.