Pricing Research Of Closed-Loop Supply Chain With Trade-In

In order to promote the new product, more and more companies begin to implement the trade-in to stimulate consumers to purchase the new product. Trade-in policy could bring certain benefits, at the same time, the market structure, the old product discount, the cost of production and other aspects factors also influence the strategy of companies. Some of the Continuous innovative companies also need to consider whether to continue to produce and sale the old products after the launch of new products. To continue production and sales of the old product can grab more market, which could prevent the risks of the market and the supply chain. The old products also competing with the new, thus affect the sales of new products.This paper summarizes the research of the domestic and foreign scholars about. the trade-in strategy and product strategy, based on consumer utility, whether for members to implement the trade-in strategies and studies the optimal pricing. The concrete can be divided into the following two parts:(1)The pricing research of closed-loop supply chain under the situation of single generation products competition. Firstly, considering no trade-in strategy, manufacturers introduce trade-in strategy and retailers introduce trade-in strategy three kinds of situations, next, building the corresponding customer utility model and profit model of the members in supply chain. Finally, Calculating the price of the new products and the recovery price of the old products.. Through the contrast analysis the decision and benefits of each member in the supply chain, and the environmental costs of three cases, it is concluded that manufacturers and retailers optimal strategy.(2) The pricing research of closed-loop supply chain under the situation of two generations products. Firstly, considering no trade-in strategy, manufacturers introduce trade-in strategy and retailers introduce trade-in strategy three kinds of situations, next, building the corresponding customer utility model and profit model of the members in supply chain. Finally, Calculating the price of the two generations products and the recovery price of the old products. Comparing with the third chapter, get the optimal decision for product strategy.