An Empirical Study On Factors Affecting Low Carbon Products Purchase Behavior Of Rural Residents

Nowadays the World is facing some serious environment problems,just like the surface temperature is rising year by year,icebergs are melting,lead to rising sea levels,extremely weather appearing frequently,and so on,these situation cause some negative impacts to our ecological environment and food chain.Excessive amounts of carbon dioxide emissions is the mostly important reason of these phenomena,therefore it is the key to decrease the output of carbon dioxide and settle the problems of environment.The propotion of output of carbon dioxide in daily life accounting for the whole out put of carbon dioxide basing on current research,so the popularity of low carbon products can make a significant contribution to decrease the output of carbon dioxide.Existing researches of consumer behavior patterns always use the survey data of factors affecting to predict the actual purchasing behavior,but contains to current situation,there are huge deviations between stated preference and revealed preference,so the survey data are not credible,and diffcult to make accurate forecast by using survey data.On the basis of the past researches,this paper aim at the intermediary role of purchase intention of rural residents to do a study,to seek the function of intermediary role factors in low carbon products purchasing behavior pattern.The objects of this study are low carbon products purchasing behavior and it's factors affecting,the survey date is collect in demonstration area of JiangXi ecological civilization,the survey date is divided into population characteristics factor?Personal cognitive factor and belief factor,to do empirical study on explorer the influence of factors affecting carbon products purchase behavior and purchase intention.First,doing descriptive statistical analysis of each factors,to observe the survey data,analysis the characteristics of each factors;second,doing factor analysis of each factors,combine the similar factors,extract new factors replace the original factors;at last,with method of inspection of intermediary role,process the data in linear regression,according to the regression results,contrast the significance of each factor and coefficient,get a conclusion.The results showed that low carbon product purchase intention plays a high degree of intermediary role in low carbon products consumption patterns.Therefore to use the method of intermediary role test can increase the degree of survey data's effective and promote the implementation of the low carbon products.At last,this paper according to the result of empirical analysis and considering the reality,puts forward several policy suggestions and implementations.Namely to strengthen the implementation of a low carbon relevant laws,at the same time to strengthen the supervision and punishment in violation of the law;in methods to promote and training for low carbon education for rural residents,to set up the correct values low carbon consumption for rural residents;pay attention to economic policy,to promote the popularity of low-carbon products from the aspects of subsidies and price.At the same time points out the deficiency in the study of this paper and prospect for future research.