Beijing Ouneng Technology Development Co.,LTD Marketing Strategy Research

Sales of low-voltage transmission along with the rapid development of Chinese economy and the power industry, has formed a considerable size of the industry. There is real development agents also up, but with the economic downturn in recent years, an increasingly competitive market, agents of foreign brands face competition, and the expansion of other domestic agents of the mountain, how to maintain performance and corporate profit growth on the case to one of great challenge.European energy companies as ABB in the North District of agents, with many economies in the form of bad businesses experiencing under test, in between the brand and the brand of the attack being inside. Based on the current situation to the company's business in Europe, the strength of enterprises, the current economic situation and characteristics of the industry put forward the shortcomings of existing marketing strategy in Europe to the company, also proposed the feasibility of implementing the program in accordance with the actual situation in the market segments know customer groups different pricing strategies,market selected according to the strength of the company, the company's positioning again,use the product strategy to win the market, with the difference of strategy papers and profits continue to grow in the economic winter occasion. Key made appropriate recommendations from the price strategy, channel strategy, marketing strategy, product strategy.