| With the rapid development of domestic economy, the gradual internationalization of the market, our country enterprise faces market competition situation is grim, who carried the national flag of China Lucky Film company also meet a challenge. In recent years, along with the film consumption large-scale decline and printing paper market downturn, the photosensitive giant or filed for bankruptcy, or the gradual transition, Lucky film company active in research and development and the successful launch of the two-sided printing photo book overall solution, try to change the consumer from consumer photo habits, gradually to the consumer photo book mode change, thereby reversing Print Photo Paper stagnant situation, keep printing paper the profit pillar with sales continuing growth. Photo book products to continue for more than a hundred years photo product for the extension and improvement, and gives the product a digital processing, art processing more added value, make the product more appreciation, convenience, the memorial features, to meet the vast number of consumers on product demand ever-increasing image. Therefore, this article from the image processing industry development to proceed, from the industry manufacturers, operators, consumers three aspects analyzes the image processing market and the status of nature, that film, photo products have been gradually eliminated, now the industry has entered the era of image album. Lucky promotion double-sided printing photo book products to cater to the album with the trend of the times, to high-quality, high efficiency, less investment, low cost and other advantages to stand in the book market. The lucky existing double-sided printing photo book marketing strategy analysis, according to the lucky now facing threats and opportunities, combined with marketing theory and the actual combat experience on existing marketing strategy is optimized, for Lucky Film company and the similar enterprise to provide the reference. |
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