The Tourism Development Strategy Of Gaolou Town In Ruian City, Zhejiang Province

With the development of economy and society, the significant improvement of urban life, the change of leisure concept, the increase of income and the gradual increase of leisure time, rural tourism has become an important choice for urban residents to travel. In recent years, rural tourism in our country is developing rapidly, with its unique style and charm attracted a large number of visitors to the city, become a new highlight in the tourism industry, especially the major and Medium City suburb rural tourism is growing faster. The nature of rural tourism is the integration of agriculture and tourism industry, which has enriched the leisure life of urban residents, and has played a good role in the development of rural economy.Ruian city Gaolou town is rich in tourism resources, the conditions for the development of rural tourism, if you can determine their direction and way of development, can promote the mature, perfect gradually. Based on Gaolou town in Ruian City of Zhejiang Province Tourism for the development of innovative ideas, put forward the scientific development strategy, to further promote the rapid and healthy development of Ruian City Gaolou town tourism, improve people's quality of life. At the same time, taking the tourism development of Ruian city as an example, it provides practical and feasible theoretical guidance for the sustainable development of rural tourism, in order to promote the integration and improvement of the whole rural tourism in Ruian.This paper closely rural tourism development trend and requirements, to study on the tourism development of the Gaolou town Ruian City Zhejiang Province as the empirical research object, starting from the background of the development of rural tourism, on the basis of relevant literature, the main use of the marketing theory and the theory of sustainable development, to Gaolou Town, Ruian City tourism development were analyzed. First, through the field research and the collection, analysis and demonstration of the related literature, the objective and systematic analysis of the advantages of the tourism industry in Ruian city. Through the development trend of today's tourism industry, Ruian City tourism development environment, Gaolou town tourism resources endowment advantage analysis, to clarify the type of Gaolou town of tourism resources, refining the characteristics of Gaolou town's tourism resource. Secondly, summing up the achievements of the development of tourism in the Gaolou town. Through the analysis and evaluation of the industrial distribution system, project construction effect, supporting service system and economic and social benefits of the town of Gaolou town, it lays a foundation for the analysis of the existing problems in the Gaolou town. Through various analysis, results show that Gaolou town in the sense of brand building, grade scale, marketing, tourism investment, market competition pressure exists weak connotation, brand is not strong, small scale, lower grades, propaganda is not enough, the investment more difficult, fierce competition, pressure big problems. Finally, on the basis of investigation, research, analysis and summary, combined with the dynamic market demand and local resources characteristics, the tourism development of Ruian city Gaolou town is designed. In the proposed in tourism planning and development, to clarify the core competitiveness, with "leisure and health" as the theme, with "one axis, two wings, three line" as the basic content of the construction, to achieve accurate positioning in the town of Zhejiang leisure health ", pushing to adapt to realistic conditions of Gaolou tourism project development mode, focus on create a solid platform in development; tourism brand, highlighting the characteristics of Gaolou town, the development of creative culture, based on the environmental advantages, to create a culture of tourism brand characteristics, establish a complete system of tourism products; based on the project in the tourism development environment, and broaden the financing channels, relax market access conditions, supporting the introduction of preferential policies, vigorously carry out tourism investment, strengthen capital, land, and other elements of security system, optimize the environment for tourism development in the tourism marketing promotion, Around the "based in Zhejiang Province, the main cities in the Yangtze River Delta market positioning", shaping synonymous with Gaolou town tourism scenic spot, expand the influence of festival marketing, do a good job in building the greenway article marketing, timely and appropriate, long-term continued to carry out building tourism brand marketing, promote Gaolou town tourism projects" rolling snowball "type of development.This paper tries to make some exploratory research on the objectives and functions of tourism development in the town of Ruian, to provide some practical basis for the development of rural tourism in the process of new rural construction in China. However, Ruian City Gaolou town tourism development is a need to continue to explore the process, only by constantly sum up experience, to find out the problems, and solve the problem, develop tourism, agriculture, industry and other different industries strong combination, built to a vacation, tourism, health problems of tourism town, making it one of the leading Ruian even Wenzhou regional economic development engine.