Study On The Agricultural Supply Chain Institutional Innovation Under New Technology Background

Agricultural Supply Chain is an industry which plays strategic roles in national economy. And they also have deep effect on the national security, economic and social process, people's material needs and their health states. Agricultural Supply Chain are the industries which have major breakthroughs in technical innovations, had been changed profoundly over the background of new technology, its financing environment, food safety, logistic efficiency had also been affected in different aspects. There are many aspects to innovate the Agricultural Supply Chain:l.Make full use of our nation's fast developing economic and financial technology, ensuring of the innovation's guiding and leading function, fulfilling the institutions and structures that solves the Agricultural Supply Chain's economic ability and environment needs,2. Develop and use wisely on Agricultural Supply Chain's green safety standards, seek institutions and structures for maintaining people's food safety, ecological healthy and public security,3. Seek institutional innovations to solve the dilemma risen from the new technology background's constantly increasing social productivity on Agricultural Supply Chain area, increase its logistic productivity consistently, enrich people's life standard and life quality among the development of our nation. This article uses the example of Guangzhou's institutional rules on Agricultural Supply Chain market, start from Guangzhou's policy factor of Agricultural Supply Chain Field and the status quo, combine with Guangzhou's Agricultural Supply Chain Field financing environment, food safety, logistic efficiency and technology stats, using the method of case analyze, to promoting further institutional innovation for building up an comply Chinese characteristic modern institutional Agricultural Supply Chain. This article will provide amount of help for other cities in China building their own Agricultural Supply Chain.