The Research Of Corporate Social Responsibility And Financial Rerformance

With the deepening research of social responsibility theory and the development of practice in China, more and more companies begin to lay emphasis on the fulfillment of social responsibility for other stakeholder as well as economic efficiency, in order to achieve the unity of economic and social effect. The emergence of the new energy companies eases the increasingly serious energy pressure, and also makes a big difference to environmental protection. However, the new energy companies in our country as well as its fulfillment of social responsibility are still in the start-up period at present, in order to conform to the current development trend, new energy enterprises need to continue to improve and enhance the fulfillment of social responsibility.As an important supporting for the social development in the future, new energy enterprises with good financial performance are very important. The primary concern to each new energy company's operators is how to improve the enterprise's financial performance. From the perspective of the financial performance of the new energy enterprises, this paper explores the relationship between the social responsibility and financial performance of the new energy enterprises through the implementation of social responsibility. This paper probes into the relationship between the social responsibility and financial performance of the new energy enterprises through theoretical analysis and empirical test, thus instructs the new energy enterprises to fulfill social responsibility autonomously, promotes the sustainable development of new energy companies.Guided by the stakeholder theory, this paper adopts the combination method of normative and empirical research, qualitative and quantitative analysis. First part is the literature review of the relationship between corporate social responsibilities and financial performance at home and abroad, then analyzes the current situation and the existing problems of the fulfillment of corporate social responsibility combined with the characteristics of new energy enterprises in China. Based on the literature review and stakeholder theory, the paper explains the objects and contents of social responsibility of the new energy enterprise from seven aspects of stakeholders, analyzes the influence of social responsibility of the new energy companies on financial performance.Secondly, based on theoretical analysis, this paper selects the panel dates from 2012 to 2014 of 70 new energy listed companiesas research sample, measures financial performance by return on equity, chooses the corresponding social responsibility index from the seven aspects of stakeholders, empirically examine the relationship betweennew energyenterprise social responsibility and financial performance in our country by using the SPSS21.0 and EXCEL. The results show that the influence of the fulfillment of enterprise social responsibility on financial performance varies from different stakeholders. The fulfillment of social responsibility to shareholders, suppliers, customers and the governmenthas obvious positive effecton financial performance, the fulfillment social responsibility to employees and the community has significantly negative effect on financial performance, and the fulfillment of the social responsibility to the oblige has no obvious negative effect on financial performance.