The Study On The Development Strategy Of JingDeZhen Branch Of Jiu Jiang Bank

The emergence of new economic normality and changing financial market Jingdezhen, Jingdezhen City banking industry competition between the increasingly fierce. As latecomers JingDeZhen Branch Of Jiu Jiang Bank, is gradually becoming Jingdezhen City financial market challenger competitors vying for market share with other colleagues. But JingDeZhen Branch Of Jiu Jiang Bank there to be room for improvement in terms of overall strength, so its development strategy clearly is one of the key to achieving sustainable development.In this paper, theoretical analysis, empirical analysis, comparative analysis and other research methods based. First, domestic and foreign research status and related theoretical literature of the sort; and then to Jiujiang Bank Jingdezhen Branch of the development process and the development process problems and analyze the causes; with SWOT analysis method analyzes the opportunities for the strategic development of Jingdezhen Branch Jiujiang banks are facing and threats as well as their advantages and disadvantages; and finally, based on analysis of previous proposed strategy JingDeZhen Branch Of Jiu Jiang Bank and a series of implementation and safeguards purposes can provide some help for the strategic development of JingDeZhen Branch Of Jiu Jiang Bankes, but also hope It can provide reference for the development of other city commercial banks.