Study On The Factors Influencing The Purchase Behavior Of Wechat Business Customers

Wechat Business after recent years of rapid development, for small investors provides business platform, provides the following online shopping and convenient mode of shopping for consumers shopping; however, both sides of the coin in Wechat Business groups also reflected the dripping to do, it bring to the participants convenience at the same time also bring the vast number of consumers to bring more trouble, the proliferation of three non-product, ad scraper, shopping rights difficult problems has affected consumers of Wechat Business trust. Therefore, the specific factors which will on consumer buying behavior of influence is a problem that deserves further study.Through access to relevant literature, combined with the actual situation in the establishment of the Wechat Business customers to buy behavior and influencing factors of initial path graph, then the statistical data by the questionnaire survey method, and then use the structural equation model by analyzing the collected data to model for identification and correction, finally according to the results of the study to formulate the corresponding strategy and the strategy were follow-up survey. Through a series of research, in this paper, we determine the Wechat Business customers to buy behavior influencing factors path in a graph, and the corresponding strategies were put forward according to the study results, for the derivative in the future Wechat Business process provides corresponding suggestions.