Research On The Relationship Between The Internet Financial Market And Traditional Financial Market

With the rapid development of the Internet Economy,The Various Internet apps appears to provide business support for the traditional industries.Such as The social network,Cloud computing,Big data etc. The use of these information technologies have been deepening the traditional economy.Since 2012,with the fast growth of Ali Microfinance,P2 P Credit,Crowd Funding pattern and Internet financial products,the whole society paid great attention to these growth. Internet finance is changing the way of communication between seller and customer, and Financial Disintermediation has been increasing. The development of Internet finance also drew the attention of the government. In 2014,Primer Li Keqiang put forward for the first time in his government work report about Promote the sound development of the Internet Finance,and to improve the mechanism of financial regulation. In such a social background,Research on the scale of Internet financial products will have a realistic significance on the traditional finance. This paper not only elaborated the meaning and mode of the Internet financial, but also did a research on the present situation of the Internet Finance and the Internet financial experience at home and abroad. The paper had some comparison between Internet Finance and traditional finance with the data. This paper also set up a game model of the competition and cooperation of the relation between Internet Finance and traditional finance. This paper tried to analyze the profit functions of commercial banks and Internet companies who choose to cooperate by using the Cournot equilibrium model,and figured out a result that commercial banks choose to cooperate with Internet companies can bring higher returns. This paper worked on the difference between Internet financial enterprises and traditional finance. On this basis,this paper got a conclusion that the Internet finance can affect the traditional finance in a certain extent. According the SPSS and Eviews Statistics,this paper found out that the alternative potential of Internet financial products on savings from the traditional finance, and the correlation between the average yield of Internet financial products and market interest rates to make the theme of the paper.At the end,this paper tried to provide corresponding policyrecommendations on the development of the Internet financial enterprises through the empirical analysis results.